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Search: subject:"Appearance comparison"
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Consumer behaviour
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Appearance anxiety
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Appearance comparison
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Deng, Fengyi
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Asia Pacific journal of marketing and logistics
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Effects of human versus virtual human influencers on the appearance anxiety of social media users
Deng, Fengyi
;
Jiang, Xia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014265707
Saved in:
2
From
appearance
comparison
to fitness intention : mediating roles of appearance-based exercise motivation and perceived behavioral control
Pu, Bo
;
Zhang, Lu
;
Sang, Wenyuan
;
Ji, Siyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1702-1720
Persistent link: https://www.econbiz.de/10013391125
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