Upbringing, family, and education -- Reed college and time before pre-Apple (1972-1976) -- The first year -- Apple Computer Incorporated and growth -- Now truly wealthy -- Ouster from Apple -- Next was Next -- Pixar and Disney -- Saving Apple from bankruptcy -- Apple's reshaping for the modern...

Vorwort -- Über den Autor -- Prolog: Das Imperium schlägt zurück -- Teil I: Das größte Comeback aller Zeiten -- Teil II: Der iZyklus – Apples Königreich entsteht -- Teil III: Epische Schlachten auf dem Olymp -- Teil IV: Der unerwartete Abstieg vom Gipfel -- Teil V: Apples neue...

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...