Search Results - subject:"Apps channel continuance intention"

Crafting experiential value via smartphone apps channel

Rezaei, Sajad; Valaei, Naser - In: Marketing Intelligence & Planning 35 (2017) 5, pp. 688-702

and the relationship between PUU and apps channel continuance intention. Design/methodology/approach A total of 467 valid … satisfaction and the hypothesis on its mediation role on the relationship between PUU and apps channel continuance intention is …

Persistent link: https://www.econbiz.de/10014947353

Crafting experiential value via smartphone apps channel

Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702

Persistent link: https://www.econbiz.de/10011774662