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~person:"Merrilees, Bill"
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Brand architecture
7
Markenarchitektur
7
Brand management
6
Markenführung
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Corporate reputation
3
Firmenimage
3
Luxury goods
2
Luxusgüter
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corporate heritage
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Authentic core
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Brand
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Corporate branding
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Corporate heritage brand paradox
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Cultural heritage
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Design innovation
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Einzelhandel
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Environmental management
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Gemeinnützige Organisation
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Markenimage
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Marketingmanagement
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Relative invariance
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Merrilees, Bill
Balmer, John M. T.
42
Claessens, Stijn
27
Golob, Thomas F.
23
Schäfer, Dorothea
22
Winter, Robert
21
Baldwin, Carliss Y.
18
Kose, M. Ayhan
18
Melewar, T. C.
18
Rebucci, Alessandro
16
Ahlfeldt, Gabriel M.
14
MacCormack, Alan
14
Aier, Stephan
13
Alt, Rainer
13
Aizenman, Joshua
11
Brownstone, David
11
D'Errico, Marco
11
Eichengreen, Barry
11
Kernstock, Joachim
11
Matthes, Florian
11
Proper, Erik
11
Sperling, Daniel
11
Amiti, Mary
10
Cervero, Robert
10
Deakin, Elizabeth
10
Foroudi, Pantea
10
Holman, Nancy
10
Peltonen, Tuomo
10
Röder, Norbert
10
Sandkuhl, Kurt
10
Stavins, Robert N.
10
Vossen, Gottfried
10
Wachs, Martin
10
Weinstein, David E.
10
Comola, Margherita
9
Goyal, Ashima
9
Klein, Michael W.
9
Nissen, Volker
9
Offermann, Frank
9
Rusnak, John
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Schindler, Martin
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The journal of brand management : an international journal
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
3
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
4
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
5
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
6
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
7
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
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