Search Results - subject:"Argument quality"

Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European journal of management and business economics : … 33 (2024) 3, pp. 366-385

, argument quality (AQ), source's credibility (SC) and influencer's kindness positively predict CW, and CW predicts purchase …

Persistent link: https://www.econbiz.de/10014581286

Bigné Alcañiz, J. Enrique; Ruiz Mafé, Carla; … - In: Technological forecasting and social change : an … 199 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015097507