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Year of publication
Subject
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Advertising effects 1 Consumer behaviour 1 Emotion 1 Experiment 1 Konsumentenverhalten 1 Perception 1 Wahrnehmung 1 Werbewirkung 1 argument strength 1 epistemic vigilance 1 informal logic 1 perceived message effectiveness (PME) 1 processing fluency 1
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Online availability
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Free 1
Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 1
Author
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Berkum, Jos J. A. van 1 Eerland, Anita 1 Fikkers, Karin 1 Hoeken, J. A. L. 1 Holleman, Bregje 1 Pander Maat, Henk 1
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Netspar academic series 1
Source
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ECONIS (ZBW) 1
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The Perceived Convincingness Model : why and under what conditions processing fluency and emotions are valid indicators of a message's perceived convincingness
Hoeken, J. A. L.; Fikkers, Karin; Eerland, Anita; … - 2023
Persistent link: https://www.econbiz.de/10014287616
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