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~person:"Ma, Judy"
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Search: subject:"Asset specificity"
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Advertising
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Asset specificity
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Transaction cost economics
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Ma, Judy
Hayat, Raphie
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Journal of Cultural Economics
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Journal of cultural economics
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ECONIS (ZBW)
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The impact of supplier bargaining power on the advertising costs of movie sequels
Ma, Judy
;
Huang, Dongling
;
Kumar, M. V. Shyam
; …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10011332887
Saved in:
2
The impact of supplier bargaining power on the advertising costs of movie sequels
Ma, Judy
;
Huang, Dongling
;
Kumar, M.
;
Strijnev, Andrei
- In:
Journal of Cultural Economics
39
(
2015
)
1
,
pp. 43-64
. Specifically, we investigate the consequences of
asset
specificity
and bargaining power—concepts from transaction cost economics …
Persistent link: https://www.econbiz.de/10011155224
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