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Search: subject:"Assimilation effect"
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Assimilation effect
2
Contrast effect
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Accounting policy
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Ankündigungseffekt
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Anlageverhalten
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Announcement effect
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Behavioural finance
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Bilanzpolitik
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Brand image
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Earnings announcement
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Gewinn
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Information order effect
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Management credibility
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Management earnings guidance
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Personality psychology
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Persönlichkeitspsychologie
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Product evaluation
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assimilation effect
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brand personality
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ceiling effect
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contrast effect
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micro-influencers
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Hardiman, Marco
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Liu, Matthew Tingchi
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Maletta, Mario J.
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Phau, Ian
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Proksch, Michael
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Tarabashkina, Liudmila
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Teah, Min
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of retailing and consumer services
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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ECONIS (ZBW)
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How micro-influencers' personality influences the personality of novice and established brands
Zwicker, Sebastian
;
Tarabashkina, Liudmila
;
Proksch, Michael
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 113-125
Persistent link: https://www.econbiz.de/10014631673
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2
"First in first out" or "last in first out" : presentation of information order on evaluation of utilitarian products
Liu, Matthew Tingchi
;
Phau, Ian
;
Teah, Min
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 148-155
Persistent link: https://www.econbiz.de/10011697959
Saved in:
3
The effects of earnings guidance on investors' perceptions of firm credibility in a two-firm setting
Maletta, Mario J.
;
Zhang, Yue
- In:
The journal of behavioral finance : a publication of …
15
(
2014
)
4
,
pp. 277-286
Persistent link: https://www.econbiz.de/10011303203
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