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Search: subject:"Associative network theory"
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ECONIS (ZBW)
8
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1
Always on your mind? : investigating consideration sets and private labels at the retailer and category level
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10015193847
Saved in:
2
Meme marketing effectiveness : a moderated-mediation model
Razzaq, Ali
;
Shao, Wei
;
Quach, Sara
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-25
Underpinned by brand placement literature,
associative
network
theory
, and narrative transportation theory, this …
Persistent link: https://www.econbiz.de/10015084692
Saved in:
3
More than meets the eye : hidden messages in the attribution of human-like values to product categories
Ye, Sheng
;
Sneddon, Joanne
;
Bardi, Anat
;
Levontin, Liat
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1323-1351
Persistent link: https://www.econbiz.de/10015047518
Saved in:
4
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
5
Rebranding : review, conceptualization, and research propositions
Liu, Richie L.
;
Sprott, David E.
;
Joireman, Jeff
; …
- In:
Future-focused strategic marketing
,
(pp. 129-158)
.
2019
Persistent link: https://www.econbiz.de/10012165342
Saved in:
6
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
7
A memory-theory perspective of country-image formation
Lee, Richard
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011500469
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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