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Search: subject:"Assortment alignability"
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Disentangling the respective impacts of assortment size and alignability on perceived assortment variety
Mejía, Victor D.
;
Aurier, Philippe
;
Huaman-Ramirez, Richard
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012433852
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The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products
Aurier, Philippe
;
Mejía, Victor D.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012285557
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