Piris, Yolande; Guibert, Nathalie - In: Journal of Consumer Marketing 32 (2015) 3, pp. 137-144
Purpose – This paper aims to apply intuition theory to clarify consumers’ assortment evaluations. For each decision process, this paper explores how perceptions of organization and variety influence consumers’ attitudes and purchase intentions. Design/methodology/approach – In total, 504...
