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Atmospheric elements 1 Auditory cues 1 Congruency 1 Consumer behaviour 1 Konsumentenverhalten 1 Liquor 1 Ordering behavior 1 Visual cues 1 Visualisierung 1 Visualization 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Cho, Dongwoo 1 Cho, Jongpyo 1 Lee, Dongmin 1 Moon, Junghoon 1 Rhee, Cheul 1
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International journal of hospitality management 1
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The effect of visual and auditory elements on patrons' liquor-ordering behavior : an empirical study
Lee, Dongmin; Moon, Junghoon; Rhee, Cheul; Cho, Dongwoo; … - In: International journal of hospitality management 55 (2016), pp. 11-15
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