Smith, Brent; Eng, Sereikhuoch - In: Journal of Contemporary Marketing Science 7 (2024) 3, pp. 252-278
-gifting motivations. Additionally, we find that attachment orientation and parenthood can moderate social comparison’s impact on …’ attachment orientation (i.e. secure v. insecure) and parenthood status (i.e. parent v. non-parent) serve as agency … partial least squares structural equation modeling (PLS-SEM) to examine relationships between social comparison, attachment …