Jiao, Shoukai; Wang, Xianliang; Ma, Chao; Deng, Yiran - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1557-1575
live broadcast e-commerce platform, combined the S-O-R model with the attachment theory, expanded the analytical framework … of the S-O-R theory and made contributions to the extension of the attachment theory. …