Search Results - subject:"Attention economy"

The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall

Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10015194212

How does persuasion knowledge differ between humanlike virtual influencers and human influencers?

Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10015194217

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207

Persistent link: https://www.econbiz.de/10015194220

Do algorithms play fair? : analysing the perceived fairness of HR-decisions made by algorithms and their impacts on gig-workers

Jabagi, Nura; Croteau, Anne-Marie; Audebrand, Luc K.; … - In: International journal of human resource management 36 (2025) 2, pp. 235-274

Persistent link: https://www.econbiz.de/10015197000

Sales managers' perceptions of interpersonal communication competence in leading AI-integrated sales teams

Koponen, Jonna; Julkunen, Saara; Laajalahti, Anne; … - In: Industrial marketing management : the international … 124 (2025), pp. 57-72

Persistent link: https://www.econbiz.de/10015173268

Driving channel integration perception in omnichannel environments : the role of touchpoints

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20

Persistent link: https://www.econbiz.de/10015173315

Attentional uniqueness and firm performance : the mediating role of growth actions

Shimizu, Takumi; Nagayama, Susumu; Yamanoi, Junichi - 2025

Persistent link: https://www.econbiz.de/10015397739

Climate risk perceptions of businesses : the role of experience and objective risk factors

Rieger-Fels, Markus - 2025

The changing climate requires businesses to take adaptive action. A key prerequisite for optimal adaptive action is that businesses are aware of the climate risks that they face. This, in turn, necessitates that businesses do not base their risk perception solely on prior experience, or a lack...

Persistent link: https://www.econbiz.de/10015200165

When perceptions meet motivations : dynamic donation decisions

Liu, Huangjuan; Li, Huafang - 2025

Persistent link: https://www.econbiz.de/10015359149

Applicant perceptions of selection methods : replicating and extending previous research

Zibarras, Lara D.; Castano, Gloria; Cuppello, Stephen - In: International journal of selection and assessment : IJSA 33 (2025) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10015338486

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