Search Results - subject:"Attitude–behaviour gap"

The impact of westernisation on the purchase intention of cruelty-free products : a study based on the Sri Lankan cosmetic market

Dodanwala, Kavisha Lashindri; Weerasekera, Sandun - In: South Asian journal of marketing 5 (2024) 2, pp. 131-148

and the concept of the attitude-behaviour gap, this study aims to investigate the impact of westernisation on the purchase … existing studies which have focussed on consumer empowerment, attitude-behaviour gap as well as the theory of planned behaviour … relationship, while the attitude behaviour gap tends to further impact the relationship between consumer empowerment and the …

Persistent link: https://www.econbiz.de/10015153071

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Venciūtė, Dominyka; Kazukauskaite, Migle; Correia, … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 22-45

Purpose The aim of the article is to analyze the effect of cause-related marketing on the attitude–behaviour gap of … understanding of the effect of cause-related marketing on the attitude–behaviour gap of green consumption. …

Persistent link: https://www.econbiz.de/10014850627

Das Potenzial von Marketing für eine ressourcenorientierte Transformation des Konsumsystems : Eine systemische Erkundung von Möglichkeitsräumen

Rieck, Louise Ina Hannah - 2023

Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen...

Persistent link: https://www.econbiz.de/10013555479

The effect of cause-related marketing on the green consumption attitude-behaviour gap in the cosmetics industry

Venciute, Dominyka; Kazukauskaite, Migle; Correia, … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10014301511

Think eco, be eco? : the tension between attitudes and behaviours of millennial fashion consumers

Cairns, Hannah May; Ritch, Elaine L.; Bereziat, Claire - In: International journal of consumer studies 46 (2022) 4, pp. 1262-1277

Persistent link: https://www.econbiz.de/10013328270

Mapping the socially responsible consumption gap research : review and future research agenda

Falcão, Diana; Roseira, Catarina - In: International journal of consumer studies 46 (2022) 5, pp. 1718-1760

Persistent link: https://www.econbiz.de/10013411963

Why do retail consumers buy green apparel? : a knowledge-attitude-behaviour-context perspective

Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012434255

The "race to the bottom" : moving closer to home?

Ritch, Elaine L.; McColl, Julie - In: New perspectives on critical marketing and consumer society, (pp. 171-182). 2021

Persistent link: https://www.econbiz.de/10012498256

The role of sustainability communication in the attitude-behaviour gap of sustainable tourism

Tölkes, Christina - In: Tourism and hospitality research : THR 20 (2020) 1, pp. 117-128

Persistent link: https://www.econbiz.de/10012165785

Understanding attitude-behaviour gap in purchasing mobile phones

Yadav, Seemant Kumar; Agrawal, Vivek - In: International journal of Indian culture and business … 26 (2022) 3, pp. 362-378

Persistent link: https://www.econbiz.de/10014314170