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  • Search: subject:"Attitude functional theory"
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Attitude functional theory 1 B-to-B-Marketing 1 Behaviour 1 Behavioural change 1 Business-to-business marketing 1 Consumer behaviour 1 Cyber security awareness 1 Data security 1 Datensicherheit 1 IT crime 1 IT-Kriminalität 1 Konsumentenverhalten 1 Persuasive communication 1 Verhalten 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Lee, Yangim 1 Trim, Peter R. J. 1
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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The role of B2B marketers in increasing cyber security awareness and influencing behavioural change
Trim, Peter R. J.; Lee, Yangim - In: Industrial marketing management : the international … 83 (2019), pp. 224-238
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