Küster, Inés; Vila, Natalia; Canales, Pedro - In: European Journal of Management and Business Economics … 25 (2016) 3, pp. 111-120
The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and...
