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Attitude towards store
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Beziehungsmarketing
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Consumer behaviour
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Corporate Social Responsibility
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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