Search Results - subject:"Attitude-behaviour"

The impact of westernisation on the purchase intention of cruelty-free products : a study based on the Sri Lankan cosmetic market

Dodanwala, Kavisha Lashindri; Weerasekera, Sandun - In: South Asian journal of marketing 5 (2024) 2, pp. 131-148

and the concept of the attitude-behaviour gap, this study aims to investigate the impact of westernisation on the purchase … existing studies which have focussed on consumer empowerment, attitude-behaviour gap as well as the theory of planned behaviour … relationship, while the attitude behaviour gap tends to further impact the relationship between consumer empowerment and the …

Persistent link: https://www.econbiz.de/10015153071

The cascading role of leader-induced defensive cognitions and citizenship pressures in navigating employee silence

Tahir, Muhammad Zohaib; Awan, Tahir Mumtaz; Mughal, Farooq - In: Management research review 48 (2025) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10015415282

Exploring attitude-behaviour inconsistencies in organic food consumption during the COVID-19 pandemic in the Klang Valley, Malaysia

Cheah, Wai Kuan Alice; Aigbogun, Osaro - In: Cleaner and responsible consumption 7 (2022), pp. 1-7

behaviour (the act of purchasing and consuming organic food) is known as the attitude-behaviour inconsistency or green gap in … the scholarly sphere. To explore the attitude-behaviour inconsistency, this study employs exogenous influences such as …; therefore, the attitude-behavioural inconsistencies. To band the attitude-behaviour inconsistency, it is proposed that decision …

Persistent link: https://www.econbiz.de/10014230366

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Venciūtė, Dominyka; Kazukauskaite, Migle; Correia, … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 22-45

Purpose The aim of the article is to analyze the effect of cause-related marketing on the attitude–behaviour gap of … understanding of the effect of cause-related marketing on the attitude–behaviour gap of green consumption. …

Persistent link: https://www.econbiz.de/10014850627

Das Potenzial von Marketing für eine ressourcenorientierte Transformation des Konsumsystems : Eine systemische Erkundung von Möglichkeitsräumen

Rieck, Louise Ina Hannah - 2023

Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen...

Persistent link: https://www.econbiz.de/10013555479

The effect of cause-related marketing on the green consumption attitude-behaviour gap in the cosmetics industry

Venciute, Dominyka; Kazukauskaite, Migle; Correia, … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10014301511

Think eco, be eco? : the tension between attitudes and behaviours of millennial fashion consumers

Cairns, Hannah May; Ritch, Elaine L.; Bereziat, Claire - In: International journal of consumer studies 46 (2022) 4, pp. 1262-1277

Persistent link: https://www.econbiz.de/10013328270

Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Khan Md. Raziuddin Taufique - In: Journal of marketing communications 28 (2022) 3, pp. 272-290

Persistent link: https://www.econbiz.de/10013371015

Mapping the socially responsible consumption gap research : review and future research agenda

Falcão, Diana; Roseira, Catarina - In: International journal of consumer studies 46 (2022) 5, pp. 1718-1760

Persistent link: https://www.econbiz.de/10013411963

Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view

Natarajan, Thamaraiselvan; Geetha Raveendran Nair, Jayadevan - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 307-330

Persistent link: https://www.econbiz.de/10014514416