Franses, Philip Hans; van Nierop, J.E.M.; Fok, Fok, D. - Erasmus Research Institute of Management (ERIM), … - 2002
Sales models are mainly used to analyze markets with a fairly small number of items, obtained after aggregating to the brand level. In practice one may require analyses at a more disaggregate level. For example, brand managers may be interested in a comparison across product attributes. For such...
