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Social media influencer endorsement : the conditional effects of product
attribute
description
in sponsored influencer videos
Chen, Yiwen
;
Chen, Li
;
Pan, Yang
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 675-703
Persistent link: https://www.econbiz.de/10015050089
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2
Attribute Framing in Choice Experiments: How Do Attribute Level Descriptions Affect Value Estimates?
Kragt, Marit
;
Bennett, Jeffrey
- In:
Environmental & Resource Economics
51
(
2012
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009403299
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