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The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior
Ghiassaleh, Arezou
;
Kocher, Bruno
;
Czellar, Sandor
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10015065168
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