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How viewer tuning, presence, and attention respond to ad content and predict brand search lift

McGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C. - In: Marketing science 41 (2022) 5, pp. 873-895

Persistent link: https://www.econbiz.de/10013373615

Detecting falsification in a television audience measurement panel survey

Sharma, Sharan; Elliott, Michael R. - In: International journal of market research 62 (2020) 4, pp. 432-448

Persistent link: https://www.econbiz.de/10012308945

Consultation Paper on Policy Guidelines for Television Audience Measurement (TAM)/ Television Rating Points (TRP)

TRAI, Telecom Regulatory Authority of India - eSocialSciences - 2008

Reliability of audience measurement reports both from the perspective of viewers and competitive relations between …- alia, administering a reliable system of accreditation for broadcast audience measurement services. Ratings agencies are …

Persistent link: https://www.econbiz.de/10005487562

Mobile diaries : benchmark against metered measurements : an empirical investigation

Lovett, Mitchell J.; Peres, Renana - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 224-241

Persistent link: https://www.econbiz.de/10011882549

Nostalgie als Zukunftsstrategie für Unterhaltungsmedien : Empirische Studien zu persönlicher und historischer Nostalgie in Medien

Natterer, Kathrin - 2017

Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfänglichkeit, Alter und Geschlecht. Hierzu führt...

Persistent link: https://www.econbiz.de/10013368520