Search Results - subject:"Audio-matching"

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - In: Journal of innovation & knowledge : JIK 10 (2025) 3, pp. 1-13

accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching …

Persistent link: https://www.econbiz.de/10015413873

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - In: Journal of Innovation & Knowledge (JIK) 10 (2025) 3, pp. 1-13

accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching …

Persistent link: https://www.econbiz.de/10015461154