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  • Search: subject:"Augmented reality attributes"
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Subject
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Augmented reality attributes 1 Brand associations 1 Brand equity 1 Brand image 1 Brand management 1 Consumer behaviour 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Perceived augmentation 1 Response time 1 Simulated physical control 1 Virtual reality 1 Virtuelle Realität 1
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Undetermined 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Chang, Ya Ping 1 Dong, Jiao 1 Wu, Jin-Feng 1 Wu, Yinglu 1
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Information & management : the international journal of information systems applications 1
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ECONIS (ZBW) 1
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Shopping through mobile augmented reality : the impacts of AR embedding and embodiment attributes on consumer-based brand equity
Wu, Jin-Feng; Dong, Jiao; Wu, Yinglu; Chang, Ya Ping - In: Information & management : the international journal of … 61 (2024) 6, pp. 1-18
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