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Search: subject:"Authentic brand activism"
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authentic brand activism
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ECONIS (ZBW)
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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in
authentic
brand
activism
: Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
How do consumers respond to brand activism campaigns? : exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology
D'Arco, Mario
;
Cammarota, Antonella
;
Marino, Vittoria
; …
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 264-281
Persistent link: https://www.econbiz.de/10015192617
Saved in:
3
Brands taking a stand :
authentic
brand
activism
or woke washing?
Vredenburg, Jessica
;
Kapitan, Sommer
;
Spry, Amanda
; …
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 444-460
Persistent link: https://www.econbiz.de/10012534323
Saved in:
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