preferences in the auto market, and the role of brand familiarity in moderating the relationship between brand image congruity and …

understanding of the competitive pricing behavior in the US auto market. The ability-motivation paradigm posits that a firm needs … from the game theoretic literature to understand firm motivation and abilities in different segments of the auto market. We … about competition in different segments of the US auto market. To test our hypotheses of competitive behavior, we estimate a …

deeper understanding of the competitive pricing behavior in the U.S. auto market. The ability-motivation paradigm posits that … auto market. We then combine these insights from the game-theoretic literature and the ability-motivation paradigm to … develop hypotheses about competition in different segments of the U.S. auto market. To test our hypotheses of competitive …