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  • Search: subject:"Automatic attitude activation"
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Advertising effects 1 Applicability 1 Automatic attitude activation 1 Consumer behaviour 1 Display ads 1 Experiment 1 Internet advertising 1 Internet marketing 1 Konsumentenverhalten 1 Online-Marketing 1 Priming 1 Werbewirkung 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Huang, Shiu-li 1
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Electronic commerce research and applications 1
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ECONIS (ZBW) 1
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The impact of context on display ad effectiveness : automatic attitude activation and applicability
Huang, Shiu-li - In: Electronic commerce research and applications 13 (2014) 5, pp. 341-354
Persistent link: https://www.econbiz.de/10011349119
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