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~subject:"Consumer behaviour"
~person:"Hu, Tun-I"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Automobile insurance
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Channel choice
1
Dienstleistungssektor
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Distribution channel
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Kfz-Versicherung
1
Konsumentenverhalten
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Motor insurance
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Multichannel search
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Service industry
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Vertriebsweg
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Webrooming
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Italian journal of marketing : ITJM
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Multichannel search patterns and webrooming behaviours in the service industries : the case of motor insurance
Hu, Tun-I
;
Tracogna, Andrea
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012583871
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