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  • Search: subject:"B to B"
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Year of publication
Subject
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B-to-B-Marketing 4,090 Business-to-business marketing 4,087 Lieferantenmanagement 2,068 Supplier relationship management 2,068 Beziehungsmarketing 1,121 Relationship marketing 1,118 Business-to-Business-Marketing 585 Marketingmanagement 543 Marketing management 530 Electronic Commerce 504 E-commerce 450 Theory 385 Theorie 383 Deutschland 372 Germany 363 Salespeople 340 Verkaufspersonal 340 Verkauf 338 Selling 330 Consumer behaviour 323 Konsumentenverhalten 323 Markenführung 322 Brand management 321 Marketing 321 Business network 278 Unternehmensnetzwerk 278 Customer value 234 Kundenwert 234 Social Web 219 Social web 219 B2B 215 Customer satisfaction 203 Betriebliche Wertschöpfung 202 Kundenzufriedenheit 202 Value creation 202 Bundling strategy 189 Leistungsbündel 189 Customer integration 188 Kundenintegration 188 Lieferkette 188
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Online availability
All
Undetermined 1,658 Free 430 CC license 33
Type of publication
All
Article 2,973 Book / Working Paper 1,465 Journal 10
Type of publication (narrower categories)
All
Article in journal 2,417 Aufsatz in Zeitschrift 2,417 Aufsatz im Buch 489 Book section 489 Hochschulschrift 412 Thesis 317 Graue Literatur 170 Non-commercial literature 170 Case study 133 Fallstudie 133 Collection of articles of several authors 122 Sammelwerk 122 Bibliografie enthalten 94 Bibliography included 94 Working Paper 73 Arbeitspapier 72 Aufsatzsammlung 61 Lehrbuch 56 Textbook 44 Dissertation u.a. Prüfungsschriften 39 Ratgeber 32 Guidebook 28 Conference paper 19 Konferenzbeitrag 19 Handbook 15 Handbuch 15 Konferenzschrift 14 Collection of articles written by one author 11 Sammlung 11 Conference proceedings 9 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Fallstudiensammlung 4 Interview 4 Bibliografie 3 Forschungsbericht 3 Glossar enthalten 3 Glossary included 3
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Language
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English 3,341 German 1,084 Undetermined 21 French 6 Polish 4 Swedish 2
Author
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Kleinaltenkamp, Michael 60 Backhaus, Klaus 35 Svensson, Göran 29 Homburg, Christian 28 Lindgreen, Adam 26 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Woodside, Arch G. 22 Henneberg, Stephan 21 Naudé, Peter 21 Ulaga, Wolfgang 20 Baumgarth, Carsten 19 Geiger, Ingmar 18 Jacob, Frank 18 Kowalkowski, Christian 18 Hinterhuber, Andreas 17 Voeth, Markus 17 Ivens, Björn Sven 16 Sharma, Arun 16 Keränen, Joona 15 Schmitz, Christian 15 Terho, Harri 15 Grewal, Rajdeep 14 Lilien, Gary L. 14 Plinke, Wulff 14 Agnihotri, Raj 13 Brennan, Ross 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Pepels, Werner 13 Rangarajan, Deva 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Ellis, Nick 12 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Pförtsch, Waldemar A. 12 Rodríguez, Rocío 12
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Institution
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Springer Fachmedien Wiesbaden 42 Verlag Dr. Kovač 10 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 European Association for Industrial Marketing Research 4 Westfälische Wilhelms-Universität Münster 3 American Marketing Association 2 Centre of Business Analysis and Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 Wiley-VCH 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 AMACOM 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Econ Verlag 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 738 The journal of business & industrial marketing 307 Journal of business-to-business marketing 155 Journal of business research : JBR 129 SpringerLink / Bücher 92 Springer eBook Collection 36 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 25 Springer eBook Collection / Business and Economics 22 Gabler Edition Wissenschaft 21 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Europäische Hochschulschriften / 5 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 15 Business-to-Business-Marketing 14 European journal of marketing : EJM 14 essentials 14 Gabler Edition Wissenschaft / Business-to-Business-Marketing 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11
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Source
All
ECONIS (ZBW) 4,295 USB Cologne (EcoSocSci) 144 RePEc 4 EconStor 2 Other ZBW resources 2 OLC EcoSci 1
Showing 131 - 140 of 4,448
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How B2B seller firms can leverage the power of brands with end users
Fehl, Amy Greiner; Arnold, Todd; Good, Valerie - In: Journal of business research : JBR 186 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015158162
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The role of social media data in enhancing B2B omni-channel marketing efforts in small businesses
Hayes, Orla; Kelliher, Felicity - In: Journal of small business & enterprise development 32 (2025) 1, pp. 151-172
Persistent link: https://www.econbiz.de/10015271812
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Improving B2B customer churn through action rule mining
Guliyev, Emil; Sanchez Ramirez, Juliana; Caigny, Arno de; … - In: Industrial marketing management : the international … 125 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015331549
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Enhancing B2B sales through digital transformation : insights into effective sales enablement
Mukhopadhyay, Sandip; Terho, Harri; Rakesh Singh; … - In: Industrial marketing management : the international … 125 (2025), pp. 29-47
Persistent link: https://www.econbiz.de/10015331550
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Using rational influence tactics to build long-term relationship and acquire knowledge in B2B marketing channels : evidence from Vietnam
Hai-Ninh Do; Dang-Van, Thac - In: Journal of Asia Business Studies 19 (2025) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10015327108
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Social media usage in the B2B context
Mathew, Nicholas; Gringarten, Hagai - In: Contemporary issues in social media marketing, (pp. 52-71). 2025
Persistent link: https://www.econbiz.de/10015358296
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Mental health among B2B salespeople : a morphological analysis
Baliga, Ashwin J.; Goel, Ashish; Fletcher-Chen, Chavi … - In: Journal of business research : JBR 188 (2025), pp. 1-22
Persistent link: https://www.econbiz.de/10015159117
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A potential win-win-win strategy when pruning the direct channel : motivating retailers to migrate to a designated intermediary
Anand, Divya; Crecelius, Andrew T.; Lawrence, Justin M.; … - 2025
Persistent link: https://www.econbiz.de/10015396544
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Key relationships : managerial ties in China's B2B channels
Yang, Pianpian; Qian, Liping - 2025
"This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships. In this book, managerial ties refer to personal relationships between...
Persistent link: https://www.econbiz.de/10015325667
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Customer experience : how to turn customers into advocates in the machinery construction industry in the digital age
Kanitz, Christopher; Landershammer, Marlene; Schade, Michael - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 67-84). 2025
Persistent link: https://www.econbiz.de/10015333790
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