The association between selling orientation and customer orientation and sales success has been a matter of intensive research since the publication of the selling orientation-customer orientation (SOCO) score in the early 1980's. However, which attitudes predispose salespeople for high...

Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...

We formulate the problem of designing a personalized recommendation system for an online business-to-business (B2B) marketplace, propose a method to solve it, and evaluate results using field experiments. In this problem, buyers place requests for quotation (RFQs) to the platform, sellers...