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  • Search: subject:"B to B"
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Year of publication
Subject
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B-to-B-Marketing 4,089 Business-to-business marketing 4,086 Lieferantenmanagement 2,068 Supplier relationship management 2,068 Beziehungsmarketing 1,121 Relationship marketing 1,118 Business-to-Business-Marketing 585 Marketingmanagement 543 Marketing management 530 Electronic Commerce 504 E-commerce 450 Theory 385 Theorie 383 Deutschland 371 Germany 362 Salespeople 340 Verkaufspersonal 340 Verkauf 338 Selling 330 Consumer behaviour 323 Konsumentenverhalten 323 Markenführung 322 Brand management 321 Marketing 321 Business network 278 Unternehmensnetzwerk 278 Customer value 234 Kundenwert 234 Social Web 219 Social web 219 B2B 215 Customer satisfaction 203 Betriebliche Wertschöpfung 202 Kundenzufriedenheit 202 Value creation 202 Bundling strategy 189 Leistungsbündel 189 Customer integration 188 Kundenintegration 188 Lieferkette 188
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Online availability
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Undetermined 1,658 Free 429 CC license 33
Type of publication
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Article 2,973 Book / Working Paper 1,465 Journal 9
Type of publication (narrower categories)
All
Article in journal 2,417 Aufsatz in Zeitschrift 2,417 Aufsatz im Buch 489 Book section 489 Hochschulschrift 412 Thesis 317 Graue Literatur 170 Non-commercial literature 170 Case study 133 Fallstudie 133 Collection of articles of several authors 122 Sammelwerk 122 Bibliografie enthalten 94 Bibliography included 94 Working Paper 73 Arbeitspapier 72 Aufsatzsammlung 61 Lehrbuch 56 Textbook 44 Dissertation u.a. Prüfungsschriften 39 Ratgeber 32 Guidebook 28 Conference paper 19 Konferenzbeitrag 19 Handbook 15 Handbuch 15 Konferenzschrift 14 Collection of articles written by one author 11 Sammlung 11 Conference proceedings 9 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Fallstudiensammlung 4 Interview 4 Bibliografie 3 Forschungsbericht 3 Glossar enthalten 3 Glossary included 3
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Language
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English 3,341 German 1,083 Undetermined 21 French 6 Polish 4 Swedish 2
Author
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Kleinaltenkamp, Michael 60 Backhaus, Klaus 35 Svensson, Göran 29 Homburg, Christian 28 Lindgreen, Adam 26 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Woodside, Arch G. 22 Henneberg, Stephan 21 Naudé, Peter 21 Ulaga, Wolfgang 20 Baumgarth, Carsten 19 Geiger, Ingmar 18 Jacob, Frank 18 Kowalkowski, Christian 18 Hinterhuber, Andreas 17 Voeth, Markus 17 Ivens, Björn Sven 16 Sharma, Arun 16 Keränen, Joona 15 Schmitz, Christian 15 Terho, Harri 15 Grewal, Rajdeep 14 Lilien, Gary L. 14 Plinke, Wulff 14 Agnihotri, Raj 13 Brennan, Ross 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Pepels, Werner 13 Rangarajan, Deva 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Ellis, Nick 12 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Pförtsch, Waldemar A. 12 Rodríguez, Rocío 12
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Institution
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Springer Fachmedien Wiesbaden 42 Verlag Dr. Kovač 10 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 European Association for Industrial Marketing Research 4 Westfälische Wilhelms-Universität Münster 3 American Marketing Association 2 Centre of Business Analysis and Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 Wiley-VCH 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 AMACOM 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Econ Verlag 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 738 The journal of business & industrial marketing 307 Journal of business-to-business marketing 155 Journal of business research : JBR 129 SpringerLink / Bücher 92 Springer eBook Collection 36 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 25 Springer eBook Collection / Business and Economics 22 Gabler Edition Wissenschaft 21 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Europäische Hochschulschriften / 5 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 15 Business-to-Business-Marketing 14 European journal of marketing : EJM 14 essentials 14 Gabler Edition Wissenschaft / Business-to-Business-Marketing 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11
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Source
All
ECONIS (ZBW) 4,294 USB Cologne (EcoSocSci) 144 RePEc 4 EconStor 2 Other ZBW resources 2 OLC EcoSci 1
Showing 211 - 220 of 4,447
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Retail buyer and manufacturer influence
Subramanian, Upender; Zhang, Z. John - In: Management science : journal of the Institute for … 70 (2024) 11, pp. 8044-8066
Persistent link: https://www.econbiz.de/10015145038
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Exploring buyer-seller relationships in Indian horticultural marketing : a focus on supermarket buyers
Saini, Mayank; Savita, Ubba - In: The Australian journal of agricultural and resource … 68 (2024) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10015137958
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Artificial intelligence in business-to-business (B2B) sales process : a conceptual framework
Rodriguez, Michael; Peterson, Robert M. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 778-789
Persistent link: https://www.econbiz.de/10015138134
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A gateway toward truly responsive customers : using the uplift modeling to increase the performance of a B2B marketing campaign
Sanisoglu, Meltem; Burnaz, Sebnem; Kaya, Tolga - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 909-924
Persistent link: https://www.econbiz.de/10015138149
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Sales force control in the area of value-based selling and Industry 4.0 : smart self-control based on salesperson business model
Echchakoui, Saïd; Ladhari, Riadh - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 1006-1027
Persistent link: https://www.econbiz.de/10015138157
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Channeling influence : the impact of downstream salesperson solution orientation within a business-to-business channel
Magnotta, Sarah R. - In: Industrial marketing management : the international … 123 (2024), pp. 133-146
Persistent link: https://www.econbiz.de/10015168415
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Charting the potential for interdisciplinary research in business-to-business marketing
Markovic, Stefan; Jaakkola, Elina - In: Industrial marketing management : the international … 123 (2024), pp. A1-A3
Persistent link: https://www.econbiz.de/10015168591
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The application of behavioral insights into B2B market research
Jirásek, Michal; Macháčová, Irma; Soukup, Tomáš - In: Journal of applied behavioral science 60 (2024) 2, pp. 381-384
Persistent link: https://www.econbiz.de/10014581129
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Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.; Wang, Weisha; Wang, Zi; Yang, Ying - In: Industrial marketing management : the international … 116 (2024), pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
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You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit; Kumar, Aman; Behl, Abhishek; Pereira, Vijay - In: Industrial marketing management : the international … 116 (2024), pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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