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  • Search: subject:"B to B"
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Year of publication
Subject
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B-to-B-Marketing 4,130 Business-to-business marketing 4,127 Lieferantenmanagement 2,100 Supplier relationship management 2,100 Beziehungsmarketing 1,135 Relationship marketing 1,132 Business-to-Business-Marketing 585 Marketingmanagement 549 Marketing management 536 Electronic Commerce 513 E-commerce 459 Theory 386 Theorie 384 Deutschland 373 Germany 364 Salespeople 342 Verkauf 342 Verkaufspersonal 342 Selling 334 Consumer behaviour 325 Konsumentenverhalten 325 Marketing 325 Markenführung 324 Brand management 323 Business network 279 Unternehmensnetzwerk 279 Customer value 235 Kundenwert 235 B2B 221 Social Web 220 Social web 220 Customer satisfaction 207 Kundenzufriedenheit 206 Betriebliche Wertschöpfung 203 Value creation 203 Bundling strategy 193 Leistungsbündel 193 Lieferkette 190 Supply chain 190 Customer integration 189
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Online availability
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Undetermined 1,685 Free 442 CC license 35
Type of publication
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Article 3,008 Book / Working Paper 1,473 Journal 9
Type of publication (narrower categories)
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Article in journal 2,439 Aufsatz in Zeitschrift 2,439 Aufsatz im Buch 501 Book section 501 Hochschulschrift 414 Thesis 317 Graue Literatur 170 Non-commercial literature 170 Case study 133 Fallstudie 133 Collection of articles of several authors 122 Sammelwerk 122 Bibliografie enthalten 94 Bibliography included 94 Working Paper 73 Arbeitspapier 72 Aufsatzsammlung 62 Lehrbuch 56 Textbook 44 Dissertation u.a. Prüfungsschriften 39 Ratgeber 32 Guidebook 28 Conference paper 19 Konferenzbeitrag 19 Handbook 15 Handbuch 15 Konferenzschrift 14 Collection of articles written by one author 11 Sammlung 11 Conference proceedings 9 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Fallstudiensammlung 4 Interview 4 Bibliografie 3 Forschungsbericht 3 Glossar enthalten 3 Glossary included 3
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Language
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English 3,380 German 1,087 Undetermined 21 French 6 Polish 4 Swedish 2
Author
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Kleinaltenkamp, Michael 60 Backhaus, Klaus 35 Svensson, Göran 29 Homburg, Christian 28 Lindgreen, Adam 26 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Woodside, Arch G. 22 Henneberg, Stephan 21 Naudé, Peter 21 Ulaga, Wolfgang 21 Kowalkowski, Christian 20 Baumgarth, Carsten 19 Geiger, Ingmar 18 Jacob, Frank 18 Hinterhuber, Andreas 17 Voeth, Markus 17 Ivens, Björn Sven 16 Schmitz, Christian 16 Sharma, Arun 16 Terho, Harri 16 Keränen, Joona 15 Grewal, Rajdeep 14 Lilien, Gary L. 14 Pepels, Werner 14 Plinke, Wulff 14 Rangarajan, Deva 14 Agnihotri, Raj 13 Brennan, Ross 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Ellis, Nick 12 Høgevold, Nils M. 12 Koporcic, Nikolina 12 Kumar, V. 12 La Rocca, Antonella 12 Pförtsch, Waldemar A. 12
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Institution
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Springer Fachmedien Wiesbaden 42 Verlag Dr. Kovač 10 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 European Association for Industrial Marketing Research 4 Haufe-Lexware GmbH & Co. KG 3 Universität Siegen 3 Westfälische Wilhelms-Universität Münster 3 American Marketing Association 2 Centre of Business Analysis and Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 Wiley-VCH 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 AMACOM 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Duncker & Humblot 1 Econ Verlag 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 747 The journal of business & industrial marketing 307 Journal of business-to-business marketing 155 Journal of business research : JBR 136 SpringerLink / Bücher 92 Springer eBook Collection 36 Handbook of business-to-business marketing 35 Journal of marketing 33 Journal of the Academy of Marketing Science 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 25 Springer eBook Collection / Business and Economics 22 Gabler Edition Wissenschaft 21 The journal of personal selling & sales management : JPSSM 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Europäische Hochschulschriften / 5 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 15 Business-to-Business-Marketing 14 European journal of marketing : EJM 14 essentials 14 Gabler Edition Wissenschaft / Business-to-Business-Marketing 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 Psychology & marketing 11 The Oxford handbook of strategic sales and sales management 11
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Source
All
ECONIS (ZBW) 4,337 USB Cologne (EcoSocSci) 144 RePEc 4 EconStor 2 Other ZBW resources 2 OLC EcoSci 1
Showing 271 - 280 of 4,490
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Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? : a perspective through the sales management control system
Ahmad, Bilal; Yuan, Jingbo; Ashfaq, Muhammad; Shahzad, … - In: Industrial marketing management : the international … 121 (2024), pp. 115-130
Persistent link: https://www.econbiz.de/10015120984
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Is social media B2B engagement driven by impression management strategies? : understanding corporate-driven versus individual-driven LinkedIn profiles
Stathopoulou, Anastasia; Kreuzer, Maria; Frisenberg, … - In: Industrial marketing management : the international … 121 (2024), pp. 55-73
Persistent link: https://www.econbiz.de/10015121121
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The evolution of contractual and relational governance mechanisms when platforms are actors in networks
Ratajczak-Mrozek, Milena; Hauke-Lopes, Aleksandra; … - In: Industrial marketing management : the international … 121 (2024), pp. 198-212
Persistent link: https://www.econbiz.de/10015121123
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Announcement : Mark Micallet wins Best B2B Thesis Award 2024
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 121 (2024), pp. A2
Persistent link: https://www.econbiz.de/10015121130
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Navigating inter-cultural experiences [NICE] in B2B relationships : new insights and future research directions
Kingshott, Russel P. J.; Sharma, Piyush - In: Industrial marketing management : the international … 121 (2024), pp. A3-A6
Persistent link: https://www.econbiz.de/10015121132
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Examining consequences of brand hate in business-to-business relationships : the moderating role of relationship length
Sameeni, Maleeha Shahid; Ahmad, Wasim; Qadeer, Faisal - In: Industrial marketing management : the international … 122 (2024), pp. 26-36
Persistent link: https://www.econbiz.de/10015123574
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Leveraging social supports to cope with sales complexities and facilitate value-based selling in the cross-functional sales team contexts : JD-R perspective
Ma, Bei; Zhang, Jing; Zhang, Linghua - In: Industrial marketing management : the international … 122 (2024), pp. 61-77
Persistent link: https://www.econbiz.de/10015123611
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In appreciation of "Industrial Marketing Management's" associate editors : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam - In: Industrial marketing management : the international … 122 (2024), pp. A1
Persistent link: https://www.econbiz.de/10015125084
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Technology-enabled multi-sided platforms in B2B relationships : a critical analysis and directions for future research
Patrucco, Andrea S.; Trabucchi, Daniel; Buganza, Tommaso; … - In: Industrial marketing management : the international … 122 (2024), pp. A2-A11
Persistent link: https://www.econbiz.de/10015125087
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Exploring buyer-seller relationships in Indian horticultural marketing : a focus on supermarket buyers
Saini, Mayank; Savita, Ubba - In: The Australian journal of agricultural and resource … 68 (2024) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10015137958
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