Under the Chinese Government’s “Internet plus” – a quinquennial plan to encompass big data, cloud computing, and the Internet of Things (IoT) with a broad range of industries, electronic commerce platforms segmenting the B2B market jumped on the occasion to facilitate user firms’...

Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....

Data is often defined as the ‘oil’ of the 21st-century economy: companies that successfully collect and process a large amount of data can provide more personalized services to their customers, develop new products, and reduce their production costs, thus becoming more competitive....

The research project is interdisciplinary in nature and covers EU internal market regulation, competition law and intellectual property law, taking into account comparative law elements. The project is implemented in an international research team, including Dr. hab. Maciej Bernatt and Dr. Laura...

The research project is interdisciplinary in nature and covers EU internal market regulation, competition law and intellectual property law, taking into account comparative law elements. The project is implemented in an international research team, including Dr. hab. Maciej Bernatt and Dr. Laura...

The research project is interdisciplinary in nature and covers EU internal market regulation, competition law and intellectual property law, taking into account comparative law elements. The project is implemented in an international research team, including Dr. hab. Maciej Bernatt and Dr. Laura...