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Search: subject:"B-to-B relationship"
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Beziehungsmarketing
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Lieferantenmanagement
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B to B relationship
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B-to-B relationship
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Capability
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Consumer behaviour
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Dienstleistungsqualität
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Service quality
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Kim, Jin Han
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Kim, Sung Hong
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Lee, Won Jun
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Panda, Swati
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Paswan, Audhesh K.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business-to-business marketing
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ECONIS (ZBW)
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B-to-B relationships : a resource, knowledge, and capability (RKC) perspective
Paswan, Audhesh K.
;
Panda, Swati
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 92-99
Persistent link: https://www.econbiz.de/10012421682
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2
Exploring the impact of product service quality on buyer commitment and loyalty in B to B relationships
Kim, Sung Hong
;
Kim, Jin Han
;
Lee, Won Jun
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 91-117
Persistent link: https://www.econbiz.de/10011873879
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