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~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~isPartOf:"Psychology & marketing"
~person:"Malhotra, Naresh K."
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Malhotra, Naresh K.
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Psychology & marketing
Journal of business-to-business marketing
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Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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