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~subject:"Kundenwert"
~isPartOf:"Journal of modelling in management"
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Kundenwert
B-to-B-Marketing
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Beziehungsmarketing
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Business to business (B2B)
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Business to consumer (B2C)
1
Business-to-business marketing
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Consumer behaviour
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Customer engagement value (CEV)
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Customer influencer value (CIV)
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Abo Elhamd, Eman
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Journal of modelling in management
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of business research : JBR
6
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Beiträge zum Controlling
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
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Management decision : MD
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Marketing intelligence & planning
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
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Business strategy and the environment
1
California management review
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Doctoral dissertation
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Edition scientifique
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
JOBR-D-21-02615
1
Journal of forest economics : JFE
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
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