THORLEUCHTER, D.; POEL, D. VAN DEN; PRINZIE, A. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2011
We investigate the issue of predicting new customers as profitable based on information about existing customers in a business-to-business environment. In particular, we show how latent semantic concepts from textual information of existing customers’ websites can be used to uncover...