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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Journal of marketing"
~person:"Chatterjee, Sharmila C."
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
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