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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Journal of marketing"
~subject:"Product design"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of marketing
Europäische Hochschulschriften / 5
2
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
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Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
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ECONIS (ZBW)
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(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
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2
Corporate Design als effektives Mittel zur Stärkung der Marke SEW-EURODRIVE
Will, René
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 407-428)
.
2010
Persistent link: https://www.econbiz.de/10003909994
Saved in:
3
Design als Instrument der B-to-B-Markenführung
Herrmann, Christoph
;
Moeller, Günter
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 429-452)
.
2010
Persistent link: https://www.econbiz.de/10003909997
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