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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Behavioral economics"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken
Baumgarth, Carsten
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Meissner, Sabine
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 125-154)
.
2010
Persistent link: https://www.econbiz.de/10003909906
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