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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Firmenimage"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Brand the Future : systematische Markenentwicklung im B2B
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JOBR-D-21-02615
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Von der Markenbotschaft zum Markenbotschafter : Mitarbeiter als Mittler der Markenidentität
Kilian, Karsten
;
Henkel, Sven
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 357-377)
.
2010
Persistent link: https://www.econbiz.de/10003909985
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