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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Kundenwert"
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Kundenwert
B-to-B-Marketing
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Business-to-business marketing
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14
Markenartikel
14
Brand management
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Markenführung
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Chitturi, Pallavi
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Mudambi, Susan M.
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business research : JBR
7
Journal of business-to-business marketing
7
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Beiträge zum Controlling
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European journal of marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
JOBR-D-21-02615
1
Journal of creating value
1
Journal of forest economics : JFE
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of modelling in management
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Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.
;
Chitturi, Pallavi
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 181-198)
.
2010
Persistent link: https://www.econbiz.de/10003909914
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