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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Industrial marketing management : the international journal for industrial and high-tech firms
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Field guide to case study research in business-to-business marketing and purchasing
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The journal of business & industrial marketing
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Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Case studies in Asian management
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Contemporary issues in social media marketing
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Context and semantics for knowledge management : technologies for personal productivity
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Customer-centric marketing strategies : tools for building organizational performance
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European journal of marketing : EJM
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Global business and organizational excellence : a review of research & best practices
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Information - Organisation - Produktion
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Innovation through knowledge transfer 2012
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Innovatives Markenmanagement
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International journal of business and emerging markets : IJBEM
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KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
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