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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Business relationship management and marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
167
Business-to-business marketing
167
Lieferantenmanagement
88
Supplier relationship management
88
industrial marketing
56
business marketing
54
Beziehungsmarketing
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26
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business-to-business marketing
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169
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Grewal, Rajdeep
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
Kleinaltenkamp, Michael
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Walker, Beth A.
5
Bolton, Ruth N.
4
Dant, Rajiv P.
4
Homburg, Christian
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Tarasi, Crina O.
4
Tzempelikos, Nektarios
4
Geiger, Ingmar
3
Honeycutt, Earl D.
3
Iacobucci, Dawn
3
Malhotra, Naresh K.
3
Schmitz, Christian
3
Svensson, Göran
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hahn, Alexander
2
Hammervoll, Trond
2
Hughes, Douglas E.
2
Høgevold, Nils
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lam, Son K.
2
Lapuka, Ivan I.
2
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Journal of marketing
Journal of business-to-business marketing
Business relationship management and marketing
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
169
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
3
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
4
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
5
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
6
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
7
Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
Saved in:
8
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
9
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
10
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
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