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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Selling"
~subject:"Supplier relationship management"
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Search: subject:"B-to-B-Marketing"
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Selling
Supplier relationship management
B-to-B-Marketing
158
Business-to-business marketing
158
Lieferantenmanagement
87
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
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Salespeople
25
Verkaufspersonal
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Verkauf
17
business-to-business marketing
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Customer value
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Kundenzufriedenheit
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Marketing theory
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Marketingtheorie
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Grewal, Rajdeep
4
Homburg, Christian
4
Lichtenthal, J. David
4
Tzempelikos, Nektarios
4
Lilien, Gary L.
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Rodriguez, Michael
3
Svensson, Göran
3
Uslay, Can
3
Akrout, Houcine
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Good, Megan C.
2
Hahn, Alexander
2
Honeycutt, Earl D.
2
Høgevold, Nils
2
Katrichis, Jerome M.
2
Krishnan, Vijaykumar
2
LaPlaca, Peter J.
2
Lam, Son K.
2
Lapuka, Ivan I.
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Schmitz, Christian
2
Schwepker, Charles H. <Jr.>
2
Sridhar, Shrihari
2
Wilson, David T.
2
Alam, Ian
1
Alavi, Sascha
1
Alnakhli, Hayam
1
Andersen, Otto
1
Anderson, James C.
1
Anisimova, Tatiana
1
Asseraf, Yoel
1
Banerjee, Probir
1
Barrett, Nigel J.
1
Besson, Ekaterina
1
Bigné Alcañiz, J. Enrique
1
Bocconcelli, Roberta
1
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Journal of marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
355
The journal of business & industrial marketing
159
Journal of business research : JBR
81
SpringerLink / Bücher
26
Journal of the Academy of Marketing Science
16
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Springer eBook Collection / Business and Economics
12
Journal of personal selling & sales management
11
The journal of personal selling & sales management : JPSSM
11
Marketing intelligence & planning
10
Journal of strategic marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business horizons
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
Asia Pacific journal of marketing and logistics
5
Berichte aus der Betriebswirtschaft
5
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
Gabler Research
5
International journal of procurement management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of revenue and pricing management
5
The journal of services marketing
5
The service industries journal
5
Business-to-Business-Marketing
4
Cogent business & management
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Harvard business review : HBR
4
International business and economics research journal
4
International journal of business environment : IJBE
4
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ECONIS (ZBW)
99
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
3
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
4
Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
Saved in:
5
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
6
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
7
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
8
Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10013359018
Saved in:
9
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
10
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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