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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of business-to-business marketing"
~subject:"innovation"
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Search: subject:"B-to-B-Marketing"
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innovation
B-to-B-Marketing
159
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1
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Journal of marketing
Journal of business-to-business marketing
International journal of business environment : IJBE
1
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1
Knowledge management research & practice : KMRP
1
Marketing i menedžment innovacij : m&mi
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ECONIS (ZBW)
7
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1
Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu
;
Robin, Robin
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
Saved in:
2
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
3
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
4
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Innovation in key account management : identification of research trends and knowledge gaps
Lautenschlager, Christian
;
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10012623619
Saved in:
7
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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