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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing theory and practice"
~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~subject:"Innovation"
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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