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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing theory and practice"
~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~subject:"Relationship marketing"
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Relationship marketing
B-to-B-Marketing
5
Business-to-business marketing
5
business-to-business marketing
4
Beziehungsmarketing
3
Lieferantenmanagement
2
Salespeople
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Selling
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Verkauf
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Business ethics
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Confidence
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Consumer behaviour
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Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Cultural identity
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Dynamic capabilities
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Dynamische Kompetenzen
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Innovation
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Kulturelle Identität
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Marketingmanagement
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Grewal, Dhruv
Homburg, Christian
Grewal, Rajdeep
3
Lilien, Gary L.
2
Alavi, Sascha
1
Bornemann, Torsten
1
Chakravarty, Anindita
1
Dant, Rajiv P.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
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Habel, Johannes
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Hada, Mahima
1
Hahn, Alexander
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Heide, Jan B.
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Houston, Mark B.
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Kang, Bohyeon
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Kumar, Alok
1
Lukas, Bryan A.
1
Mooi, Erik A.
1
Ogilvie, Jessica L.
1
Oh, Sejo
1
Palmatier, Robert W.
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Schmitz, Christian
1
Shi, Huanhuan
1
Sivadas, Eugene
1
Sridhar, Shrihari
1
Stierl, Marcel
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Whitwell, Gregory J.
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Wilczek, Halina
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Journal of marketing
Journal of marketing theory and practice
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
3
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
3
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
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